Bumble is partnering with thirteen local businesses as part of its latest “Date Do What” campaign. The new campaign offers users in Singapore the opportunity to connect with others in real life and over a shared experience for three months until the end of September.
The businesses are Haus Athletics, Heaven Spot Singapore, Hi Roller, Holey Moley, SerendipET Mangrove Kayaking, Awfully Chocolate, Brass Lion Distillery, Little Rogue Cafe, Sago House, Spiffy Dapper, Two Men Bagel House, Chokmah, and Splat Paint House. More than half of these businesses are women-owned or women-led.
Through this partnership, Bumble hopes to make dating fun and easy for people who are looking to form new connections through the app. Users will have over 13 activities or dining options to choose from, with exclusive discounts and packages curated specially for the Bumble community.
According to Bumble, those in Singapore are keen on in-person experiences, with “Going Out” being the second most used interest badge on daters’ profiles. The community in Singapore also have a wide array of interests, with “Sports” being the most popular interest badge adopted by Singapore daters, although many have also used the “Food and Drinks” or “Foodie” badges on their profiles.
Additionally, the Date Do What campaign will also feature a Date Generator questionnaire to help daters find the perfect date experience. By answering a short list of questions to fine-tune their preferences, daters can get personalised date recommendations from Bumble’s curated list of activities that are uniquely tailored to match their hobbies and interests.
Lucille McCart, Bumble’s APAC director, said the app exists to empower new connections and foster healthy and equal relationships. “Now more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in Singapore and around the world. Our partnership with local small businesses through Date Do What allows us to provide our Singapore community with personalised date recommendations that play to their passions and lifestyle preferences,” she said. McCart added that this helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections.