Indian daters are spending increasing amounts of time on Bumble during the COVID-19 lockdown. Since its launch in the country at the end of 2018, Bumble has welcomed more than three million users to the platform.
The Texan-based dating app has credited its “carefully constructed strategy” for dealing with the pandemic as the reason for its continued growth.
Bumble’s mantra of giving women the upper hand in new connections, as well the emphasis on verifying accounts, are key reasons as to why it has resonated so much with Indian millennials.
Priti Joshi, VP of strategy at Bumble, said to Quartz India: “In our consumer-focus groups, one of the things we consistently heard of was the desire for women to feel secure and comfortable. Therefore, it was important for us to prioritise safety features in India.
“Women in India have made the first move on Bumble over 9 million times. They are also sending twice the number of messages than women elsewhere, and over 40% of them use more than one mode on Bumble.”
Bumble introduced several new virtual dating features last month, including a new match to show if they were interested in video calls, to assist users with making meaningful connections while staying at home.
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