Bumble now reports having over two million Australian users, 8% of the overall population, just 25 months after it first expanded into the market in December 2016.
Research commissioned by the social app found that 59% of Australian women think they’ve missed out on romantic opportunities in the past because they did not make a move. Furthermore, 69% said they wanted to be more assertive and confident when dating, which is aided by Bumble’s female-first design.
It is now the 8th highest-grossing iPhone app in Australia, while Tinder remains top.
Full functionality was made available in the country when Bumble Bizz was launched in early 2018, alongside the company’s first advertising campaign Down Under.
Bumble Bizz received further promotion at the Melbourne Cup Carnival, one of the biggest horse-racing events in the world.
A number of influential businesswomen were hosted in a branded marquee at the racecourse, and Bumble also sponsored the opening race on the final day of the festival.
Whitney Wolfe Herd spoke to the Australian Financial Review during her trip to the Melbourne Cup about the possibility of a Bumble IPO, which some experts have speculated could be valued in the region of $1.1 billion.
Following the celebration of her platform’s fourth anniversary, the CEO revealed it now has close to 45 million users worldwide. Over 1.7 billion matches have been made.
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