Coffee Meets Bagel has just announced the release of its new #LadiesChoice feature, which aims to make the app more user-friendly and tailored to how each sex uses online dating platforms.
As one of three apps to have more female than male users, along with Christian Mingle & eHarmony, Coffee Meets Bagel said it wanted to introduce a more female-friendly method of dating for women who might find the process of online dating daunting.
Called #LadiesChoice, the new feature first shows male users a selection of 21 quality matches at midday every day, who they swipe through to choose who they like the look of.
Coffee Meets Bagel then creates a list of the men it feels are best suited to each individual woman, based on who expressed an interest in them.
Female users are then shown the list, and can decide who they want to talk to.
Speaking about the new feature, Coffee Meets Bagel said: “Over the last 4 years, we came to realise that men and women (straight and gay) have very different styles of dating and that the best dating experience for everyone is offered through a differentiated service for men and women.”
The San Francisco-based company did some research into the idea, finding that when asked how many potential matches men wanted to see in a day, the average answer was 17.
And 76% of surveyed men said they liked #LadiesChoice because it meant they got more than one match a day.
On the other hand, women said they only wanted an average of four Bagels a day, but wanted to “make sure they were high quality Bagels who were serious about taking the next step”.
LGBT singles will get a different service with the new model, giving users multiple high-quality matches each day, instead of just one.
Coffee Meets Bagel members can also still use the app’s original matching system, which is housed in the Discover section of the app.
The product update comes shortly after a recent research report into how male and female singles use other popular dating apps, which revealed that men tend to like other users more, but receive less matches, whereas women tend to be more picky when it comes to potential dates, liking less but getting a greater number of matches.
Since launching in 2012, Coffee Meets Bagel says it has made over 2.5bn introductions, kicked off 112m chats and created more than 50,000 relationships.
Earlier this year, the company released another update that lets users browse and manage their previous activity on the app.
To download Coffee Meets Bagel and try out the new feature, please click here.