Dating.com Launches PR Campaign to Show Growing Trends in Long Distance Love

Dating.com has unveiled a new Public Relations campaign today aimed at increasing awareness of long-distance relationships and showcasing the brand’s global presence.

As part of Social Discovery Group, one of the world’s leading social discovery companies with 66 brands and 500 million users, today’s survey seeks to spotlight global trends in online dating. The survey results included:

International Dating Surge

During the summer months, American men significantly increased their online interactions with Colombian women by 57%. Additionally, single Americans sought connections with people from Canada, Spain, Greece, Italy, and Brazil. Notably, 21% expressed a willingness to learn a new language to enhance communication with their international partners.

Diverse Dating Pools

Around 30% of Americans find their local dating scene too homogenous and seek connections with individuals from different cultures. Before COVID-19, only 12% of daters were open to international relationships. This number has now surged to 71%.

Interstate Connections

This summer, 57% of American singles are open to meeting someone from another state, especially if it fits their travel plans. City dwellers are even more willing, with 65% ready to explore new connections during trips or as part of their digital nomad lifestyle.

Social Discovery Group’s technology facilitates these global connections, encouraging singles to remain open to serious relationships, regardless of distance. This survey not only reflects the changing attitudes of modern singles but also highlights the role of innovative dating technologies in connecting people across the globe.