Disney has quietly shut down a parenting blog that it purchased from the founders of Nerve, an online dating magazine dedicated to topics surrounding relationships and sex.
Babble.com acted as a support system for first time parents, publishing articles on the best food for children, how to keep them entertained and listing the most popular baby names.
Created by Rufus Griscom and Genevieve Field, it was sold to Disney for $40 million in 2011. The founders left the company in 2013 to pursue other ventures.
A farewell post from the current Babble editors explained: “For everything there is a season, and after more than a decade of serving as a community and resource for parents, Babble will be saying goodbye.
“To all the moms, dads, family, friends, writers, and readers who supported us – thank you. We are so grateful for the time spent sharing your stories and your lives, through all the ups and downs of raising tiny humans.”
Nerve was bought out by HowAboutWe in January 2014, a dating platform which joined the IAC family just six months later.
All links to the original Nerve.com website now lead browsers to an article from The Date Report, listing some of Match Group’s online dating companies.
TechCrunch is speculating that Disney may have made the decision to shutdown Babble to focus their editorial efforts on the imminent launch of Disney+, their new streaming service.
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