Double Appoint Quickthink To Spearhead Brand Marketing Activity

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Double, the dating app that sets up fun double dates for its users, has just hired marketing agency Quickthink to improve the brand’s reach across various social media platforms.

The social & digital marketing agency has been appointed to control the app’s social activity and push its presence on social media, with a particular focus on Facebook and Instagram.

In addition to building Double’s presence on social media platforms, the company will also lend its in-house design team and business intelligence team to further the app’s marketing.

Quickthink has previously worked on marketing campaigns for a number of well-known brands, including Iceland, MacMillan Cancer Support and Bingo Godz.

Speaking about the new partnership, Double co-founder Loren Gould told The Drum: “We chose Quickthink because of their expertise with Facebook marketing and the dating category.

“Quickthink understand what we’re trying to achieve with Double and how best to optimise that for Facebook.”

Sam Deacon, commercial director at Quickthink added: “The whole Quickthink team are really excited to be working on such an innovative and fun dating app concept.

“Our experience in executing paid social activity mean we are the ideal agency to help Double realise their potential in the UK as well as around in international markets.”

The location-based app’s founders appeared on the most recent series of Dragons’ Den, securing £75,000 from Nick Jenkins in exchange for a 15% stake in the app – which they negotiated down from 20%.

Following the successful pitch, the app reported it had almost doubled its user base, brought its tech team in-house and opened a second office in Scotland, as well as securing further investment from Bebo founder Michael Birch.

The app is now available to download on the Apple App Store and Google Play Store.

Find out more about Double’s Dragons’ Den pitch here.