eHarmony Finds Charitable Giving Increases Dating Chances


New research has revealed that referencing charitable giving when online dating will increase the amount of communications received by a third (34%).

The data collected by eHarmony, in collaboration with JustGiving, indicated that the more you give to charity, the more you get when it comes to love.

The research discovered that over one in five (23%) singles in the UK would rather receive a charitable donation on their behalf over a traditional gift such as chocolates or flowers. Donating to charity increases perceived levels of attractiveness in a potential partner for over a third of single Brits (32%).

Jonathan Beber, Head of Research and Development at eHarmony, explains: “Altruism is a key dimension of compatibility which helps us predict whether two people will have a satisfying relationship together. 

“This is because sharing altruistic traits means you and your partner prioritise caring for others in the same way. Research also suggests that altruistic singles tend to end up in happier in relationships, perhaps because they are more generous-hearted.

“On the other hand, if two people have significantly differing altruism levels, they may encounter more conflict in their relationship. For example, a person who scores low on altruism may be critical of a more generous partner who spends a lot of time volunteering, helping others or donates money to charity.”

Keywords on a profile such as charity, volunteering, giving or donating received over a third (34%) more communications than those who do not.

The residents of Liverpool, Belfast and Manchester have the highest levels of philanthropy, making them the UK’s most charitably-minded cities (see table below).


Read more here.

Chloe Gay

Chloe is a reporter at Global Dating Insights. Originally from Bracknell, she is studying Communication & Media at Bournemouth University. She enjoys writing, travelling and socialising with her friends and family.

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