This week, eharmony has announced a new partnership deal with radio station Jazz FM.
It aims to connect their like-minded audiences in a new agreement that will see on-air features and adverts which will appear on the network over the next 12 months.
The partnership with Jazz FM has coincided with the arrival of singer-songwriter China Moses, who is the new host of Jazz FM Loves. This is a weeknight show which plays romantic and sentimental jazz.
eharmony UK’s Country Manager Romain Bertrand says: “We’re delighted to progress our second partnership with Jazz FM. Through working closely with their enthusiastic team, we’ve managed to connect with a like-minded, sophisticated and passionate audience, who reflect many of our brand values. Adding a high note to the partnership is the news that singer China Moses will now be hosting Jazz FM Loves with eharmony.”
Commenting on the partnership, China Moses at Jazz FM said: “Whether it’s a text message with a song attached, a post where you tag that special someone, a first dance, or a call to the radio to dedicate a song to a life companion, music can pinpoint significant milestones in our lives. That’s why I’m excited by this partnership with eharmony – they provide meaningful love stories, we provide the soundtrack.”
As part of eharmony’s 10th birthday celebrations recently, the brand announced that it was collaborating with Trapeze Books to launch a competition and find the next “great love story”.
The initiative has come as part of eHarmony’s Love Stories campaign, which seeks to highlight the diverse ways in which real life couples meet and come together.
Read more here.