eHarmony has chosen Mention Me to run its new customer referral programme.
Mention Me is a customer acquisition platform for online businesses that focuses on referrals.
And the dating brand has teamed up with the London-based company in an effort to help utilise the refer-a-friend model to help bring more people to the site.
Mention Me will help eHarmony build a platform for users to be able to share their positive experiences with others in order to drive customer acquisition.
Speaking about the plan, Rachael Lloyd, Senior PR & Communications Manager at eHarmony said: “In the dating industry we offer a clear differentiator in that we aim to build relationships that last.
“Similarly, we were looking for a referral partner that we could work with long term to optimise and develop Word of Mouth as a new marketing channel.
“The Mention Me platform provides us with the tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”
Mention Me was founded in 2013 by Tim Boughton and Andy Cockburn, who worked together at holiday rental marketplace HomeAway, where Cockburn was the UK Managing Director and Boughton was European CTO.
Mention Me CEO Andy Cockburn said: “We are delighted to be working with eHarmony. Their approach to dating should translate well into building referrals into a growing part of their business.”
Earlier today, it was announced that eHarmony founder & CEO Dr. Neil Clark Warren was stepping down as CEO after returning to the company four years ago.
Former VP of brand marketing Grant Langston has been chosen to replace Warren as CEO, saying his focus will be on eHarmony’s mobile and dating product, as marketing expenses are reigned in.
To find out more about Mention Me please click here.