ExoClick has updated NeverBlock, its ad block circumventing solution.
The technology bypasses ad blocking software to open up closed revenue streams for publishers.
It works on all browsers, including Chrome, Safari, IE and Firefox.
The update brings support for a number of new ad formats, including native ads and sticky banners.
Previously, NeverBlock only supported banners and popunder ads.
CEO and founder of ExoClick Benjamin Fonzé commented, “NeverBlock is available for free to all ExoClick clients and is a simple process of placing a line of code on your website.
“Our unique technology ensures that advertisements still get shown even if a user has ad blocking software installed and switched on.
“This update gives publishers even more options to gain revenues from ad block traffic.”
The update allows for both automatic implementation for PHP websites or manual implementation.
Additionally, there is a new NeverBlock API with instructions for unsupported languages such as Lua, Python, Ruby, etc. and a WordPress plugin has been developed to easily integrate NeverBlock ad zones into WordPress sites.
Find out more here.