Feeld Debuts Polyamory-Friendly Bed in Promotional Partnership

In a suitably bizarre marketing strategy, the dating app Feeld has teamed up with Swedish designer Gustaf Westman to introduce an unconventional piece of furniture that challenges traditional ideas of intimacy and bedroom design. The collaboration, titled Come to Bed, centers around a new prototype bed crafted to accommodate polyamorous relationships and broader interpretations of shared intimacy.

Feeld, known for catering to non-traditional relationship structures and open-minded individuals – as well bold, strange or simply creative marketing moves – has partnered with Westman to create a bed that aligns with the platform’s inclusive ethos. The result is a brightly colored, oversized bed, large enough to comfortably fit at least three people — a direct nod to the app’s popularity within ethically non-monogamous communities.

The bed itself features an integrated TV and speakers, suspended mirrors and lighting fixtures, wine glass holders, a butt-plug-shaped juice squeezer, and customizable space on the frame for add-ons – all intended to support a range of activities beyond just sleep. “The bed design was really grounded in the idea of unlimited possibilities. A bed is about so much more than just sleep,” said Westman: he emphasized that the goal was to encourage people to rethink the role of the bed in modern relationships.

With Feeld focusing heavily on breaking away from conventions and embracing personal preferences over whatever the social “standard” might be, the bed is a perfect match for the app’s mission statement. While it’s unlikely that the bed will become a mass-market product, it’s another interesting addition to Feeld’s odd range of partnerships and marketing efforts – one that will undoubtedly generate more buzz around the platform.