Filteroff has launched a new dating strategy, moving away from traditional dating.
The number of Canadian singles has been steadily increasing since 2000, with a reported 9.49 million men and 8.45 million women saying they weren’t in a relationship as of 2021, according to a 2022 study published by Statista Research Department.
While a portion of those likely aren’t swiping on the latest dating app, a substantial amount are: eHarmony reported that 36% of Canadians use online dating. Add a global pandemic into the mix and it’s no wonder that in the last few years, dating apps and websites such as Hinge, Bumble and OKCupid have changed the way Canadians are meeting and dating.
Zach Schleien, founder of dating app Filteroff, said: “Our community loves the ability to meet people before the IRL experience. It’s like the first date before the first date. We’re all about meeting people, not profiles.
“One day before the IRL experience, we host a virtual event to allow singles to meet one another before the in-person event, so they know who will be there. The hybrid approach is valuable to our members who can enjoy a virtual and/or in-person experience. We want to provide our singles with a few innovative ways to meet.”