Pairs Acquires Marriage Certification By IMS

Pairs has been certified in the “Internet-based marriage partner introduction service certification system”, which was newly certified in August 2022 by the non-profit corporation, the organisation for Matchmaking Service Industry (hereinafter referred to as “IMS”).

IMS is a neutral and fair authentication organisation established in March 2009 in response to the “establishment of a certification system for marriage counselling services, etc.” included in the government’s declining birthrate social countermeasures meeting (2006).

In response to the spread of online encounters, the organisation will start “internet marriage partner introduction” for the first time from August 2022 so that consumers can select a dating and marriage matching app that is appropriately operated in terms of quality and reliability. We have started granting certification (Maru suit mark) in the service industry certification system. This is the first system in Japan to provide certification for dating and marriage matching apps.

Pairs has a cumulative total of 20 million registrations and more than 600,000 lovers. As one of the largest services in Japan, it meets each certification standard, and will be certified as a certified business in conjunction with the start of granting the certification mark in August 2022. Acquired certification (Maru suit mark).

In the future, we will continue to work on improving our services and provide “meetings with irreplaceable people”, and as a service that leads the industry, we will further strengthen cooperation with governments and related organisations and strive for the sound development of the industry as a whole. I will come.

Luke Smith

Luke is the Editor for Global Dating Insights. Originally from London, he achieved a BA in Journalism from De Montfort University, Leicester. An experienced content writer, he enjoys a variety of sports, with a keen passion for his football team, Fulham FC.

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