News

First Episode Of Tinder’s DTR Podcast Launched Yesterday, Looking At Conversation Openers

DTR Tinder

The first episode of Tinder’s DTR podcast launched yesterday, tackling the topic of online dating conversation openers.

DTR, which stands for “define the relationship”, is Tinder’s new six part podcast series looking at dating in the digital age.

The first episode looks at the word “Hey”, and how singles feel about sending and receiving the simple three letter word as a conversation opener.

According to host Jane Marie, over half a billion messages are sent on Tinder each month in English-speaking countries, and of these messages, a whopping 100m begin with the word “Hey”.

The podcast’s panellists discuss whether or not this simple three letter word is a good opening line, looking at real-life examples of first messages, as well as opinion and insight from “vowed hey defender” Daniel and experienced online dater Michele, who isn’t sure where she stands on the use of the word.

DTR also looks at the power of GIFs – Marie explains how people who use GIFs on Tinder are 30% more likely to get a response than those who don’t, and people using GIFs are more likely to have conversations that last twice as long.

Tinder’s podcast also shares insight from the editorial director at Giphy, Tyler Menzel, who talks about his own use of GIFs on Tinder and how the short videos can bring a bit more personality to an online conversation.

Marie and Menzel also question why GIFs have become so popular on the dating app, and why they can add a little extra something in comparison to just sending “Hey”.

To listen to the full podcast please click here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769