GAYDAR is set to launch a digital magazine on Monday, 9th of April.
‘Means Happy’ comes as part of a business transformation at GAYDAR – the brand is looking to adopt “a renewed mission and focus towards the wider LGBTQ+ community.”
The online publication will focus on individual stories from the LGBTQ+ world. Monday’s soft launch saw the article ‘Proud to be gay but our Muslim dad will never get it’ emerge as one of the top performing posts.
The site will also cover ‘CULTURE’, ‘MONEY’, ‘HEROES’ and ‘LOVE’, running headlines such as ‘Homophobia in football: How non-league clubs are becoming fierce LGBTQ+ allies’ and ‘Do my straight mates really spend money differently to me?’.
Michael Baggs, Editor for Means Happy and former BBC journalist, says “Means Happy is a love letter to the LGBTQ+ community where you’ll find stories about culture, icons, news and relationships that will uplift, enlighten and entertain.”
Rob Curtis, MD of GAYDAR comments, “nearly twenty years ago our founders Henry Badenhorst and Gary Frisch revolutionised the way gay men meet. In doing so they created a safer environment for gay people around the world.”
“Over the course of our rich history, we think our community now wants something different from us. We will be moving from our GAYDAR origins to fully encompassing the LGBTQ+ community in our future”.
Visit the Means Happy website here, and follow the content on social media:
Instagram: @meanshappy
Facebook: @meanshappy
Twitter: @wearemeanshappy