Grab Extends Tinder Social Media Celebrity Campaign Into Singapore

Grab is extending its Tinder-backed campaign that lets users spend a day with social media celebrities into Singapore this week.

The campaign was initially launched in Malaysia, the Philippines and Vietnam earlier this year, and is now being expanded into Singapore under the name New Places, New Faces.

For the promotional campaign, social media celebrities Ben Tang, Brandon Teo, Brenda Ng, Cheryl Tay, Chloe Choo, Victoria Cheng and Yang Jiamin will be riding around in GrabShare cars on 19th May.

From 11am-4pm, users of the taxi app will have the chance to share a taxi ride with one of these celebrities, who were selected by Tinder.

Cheryl Goh, Grab’s VP of Marketing said: “Many of us are creatures of habit – hanging out with the same circle of friends and visiting the same places. Unknowingly, we have created our own little ecosystems. Our carpool service, GrabShare, lets passengers share a ride and the fare, and meet new people in the process.

“This partnership with Tinder is a fun and light-hearted way to encourage more people to carpool and potentially meet social media personalities on their next Grab ride.”

After 19th May, each celebrity will choose one passenger they got along well with to join them on an all-expenses paid day out, the highlights of which will be filmed and shared on the Grab Facebook page.

The highlights of the Malaysia campaign was watched by 1.2m people and received 576 reactions and 37 shares on Facebook.

Speaking about the partnership, David Wyler, VP of Global Partnerships at Tinder said: “Tinder is a platform for meeting new people. Our simple user interface makes it easy to meet people anywhere.

“We wanted to provide an opportunity for our users to connect with some of their favourite social media stars and still get to their next meeting on time. Grab is the perfect partner to make this happen.”

Read more about the campaign here.