Grazer Expands During Veganuary

Vegan-only dating app, Grazer, is experiencing key growth during Veganuary 2022. The popular event where participants elect not to eat meat for the first month of the year is leading to a keen expansion on the Grazer platform.

Research shows 52% of vegans and 39% of vegetarians don’t want to date a meat-eater, and by 2025 it’s predicted that 25% of Brits will quit meat. The dating app sector is set to grow to £3.4billion in that time too, so Grazer, the app pioneering vegan-only dating, seem to be perfectly poised.

Charlotte Elizabeth, a co-founder of the app that aims to ‘unite and empower the plant-based community’, told “It was an idea that sparked from personal experience. Myself and Lewis, the other co-founder, have been vegan for years.

“We have experienced how hard it can be to find a vegan partner – the movement is growing but the problem of finding a vegan partner still remains. In the UK, around 3% of the population are currently vegan. So if dating a meat-eater is a deal-breaker you’re already at a massive disadvantage. We want to solve this problem.”

Currently, around 20% of the Gen Z population in the UK identify as meat-free, and this is only expected to rise in 2022.

Charlotte continued: “We know many vegans report not feeling welcome and feeling judged on mainstream apps, which is unsurprising considering 41% of online daters are put off when someone mentions that they’re vegan on their profile.

“It’s also not uncommon to see profiles that say “don’t date me if you’re vegan. Even if you do match with someone, an estimated one in five vegans break their diet on a first date because they were too anxious to say they are vegan.”

Research from Veganuary shows that sign ups have increased by 200% over the last three years, and Veganuary have said it’s ‘no surprise that people are also looking at what this means for their love lives’

“As we kick off the new year and after months of restrictions interrupting our dating lives, singles are keen to understand more about their dates and get to know like-minded people. Whether this is views on climate change, morals or health habits.”

Further research, conducted by Inner Circle, found that in-app mentions of the terms ‘vegan’, ‘veganism’ and ‘plant-based’ have increased by 40% on average this year compared to last, as singles chat to prospective dates about their views.