Grindr has launched its own advertising platform to connect with more marketers, no matter their size or budget.
The queer dating app has partnered with Bucksense, a digital marketing service. The deal uses Bucksense’s white-label product Directopub, which gives publishers a chance to serve a variety of direct-to-advertiser opportunities.
Advertisers can take advantage of Grindr’s large LGBTQ+ audience by signing up through grindrads.com.
Grindr has tried to make it possible to create campaigns easily, and for a price beneficial to both parties.
It’s expected that smaller advertisers will use the new platform to ensure that their more restrictive budgets are being used effectively.
Scott Chen, Grindr’s CTO, said in a press release on Business Wire: “We are very happy with Directopub and our partnership with the Bucksense team, and we are excited for what this opportunity means for our advertisers and our community,”
“They were able to put together a fully customized platform and service for us in a very short period of time. This will enable us to grow and keep more revenue and let our team focus on serving our users with better and more localized experiences, which is what we do best.”
Grindr has also just revealed that it will soon be publicly listed, after getting approval from its owners.
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