Hily & Taimi Founder Discusses Online Dating Industry
Alex Pasykov, CEO and founder of dating apps Hily and Taimi, has written a new article giving his perspective on the state of the online dating industry. He summarises the dynamic presented by niche dating apps, and how startups are likely to succeed in the industry.
Here is a brief summary of Pasykov’s perspective:
AI and Dating Apps
Pasykov highlights that generative AI tools like ChatGPT are the talk of the town, but that their use in online dating is likely limited. While it can help create interesting opening lines for example, online dating users want to speak to real people eventually, he shares.
He highlights that AI can be used for improved customer service, and more analytical AI can create improved recommendations for potential matches.
Niche Dating Apps
Pasykov also points out that looking across the industry, it’s clear that increasingly dating apps are targeting segmented / niche demographics. This can include niche communities like anti-vaxxers, or people looking for specific experiences like casual encounters.
However, he highlights business-wise, “when apps focus on specific audiences, like people looking for hookups, users are likely to switch to other dating apps that serve more needs than such nuanced experiences”.
Finding Success in the Future
Pasykov highlights a significant dilemma in the online dating industry: dating apps run on business models that require users to stay on the app as long as possible. However, the route to long-term success is shortening the time between liking a potential match and meeting them.
“In this regard, niche apps catering to specific audiences or needs, are leading the way”, Pasykov shares.
Click here to read his insights in full.
Alex Pasykov, CEO and founder of dating apps Hily and Taimi, will be speaking at TNW Conference, which takes place on June 15 & 16 in Amsterdam. Use the promo code READ-TNW-25 and get a 25% discount on your business pass for TNW Conference.
