Hinge Is Releasing A $69 Success Story Book Called IRL


Relationship-focused dating app Hinge is prepping the launch of its very own book, which showcases some of the dating platform’s success stories.

Called IRL – which stands for “in real life” – the book is a collection of over 40 success stories, potential date venues and statistics about online dating, and aims to be a “refreshingly hopeful take on modern love”.

Much of the contents of the book came from a study of 2,000 users that Hinge conducted.

The New York-based company said: “Digital dating has gotten a bad rap lately — there are bad actors and swipe fatigue. But when it comes down to it, digital dating works.

“Millions of couples have formed, and apps like Hinge have committed to helping people find something real.”

Last October Hinge relaunched its app with a $7 subscription fee and ambitions of being “the Match.com for the next generation”.

And although the company decided to give early users a freemium option in November, Hinge found that connections on the new product were nine times more likely to turn into dates, and singles on the app were using sessions to talk more and discover less – Hinge seeing a 12x increase in users chatting with their matches, rather than browsing for new singles.

Last month Hinge also launched its new personal assistant service, Audrey, currently in beta testing in New York, which organises and schedules dates for its users.

IRL, which costs $69, is currently available for pre-order here, with $10 going to the buyer’s charity of choice.

Check out a digital version of IRL here.