Hinge has unveiled a new website about today’s “dating apocalypse” as it preps the launch of its revamped dating app.
Last week, it was revealed that following months of silence from Hinge, the New York-based app was returning with a revamped and pivoted product.
The company came onto the scene in 2011 and positioned itself as the “Facebook to Tinder’s MySpace” — a more serious product focused on building relationships for people tired of the hookup-orientated world of Tinder.
And now, Hinge has launched a brand new website about the problems with the modern dating scene called The Dating Apocalypse, letting people know it is making its big comeback.
The website, which plays creepy carnival music in the background, serves up a set of negative quotes and stats about today’s “swiping culture”.
It opens with the following quote from Tinder CEO & co-founder Sean Rad taken from a Time magazine interview, where Rad says: “Nobody joins Tinder because they’re looking for something. They join because they want to have fun…swiping is so fun.”
The Tinder bashing continues with quotes from a psychology paper stating that: “Tinder’s hypnotic allure borrows from the same psychological process that addictively draws people to play slot machines.”
However the series of stats also includes less than positive insights into Hinge and its own userbase, such as: “Only 1 in 500 swipes on Hinge turn into phone numbers exchanged.”
If you click the “Keep Playing” button on the site, it continues to bring up new facts about the depressing state of dating, but if you click the “Nah I’m Swiped Out” button, you are taken to an uplifting signup page that says: “Something Better is Coming: Hinge is building something new for people who want more. Get notified to escape the games and find the real thing.”
Although it is unclear exactly when the new app will launch, it is expected to be made public soon, and we will keep you updated with any news about the product release.
To find out more about The Dating Apocalypse please click here.