Hinge has partnered with the US Surgeon General, Dr. Vivek Murthy, on a new campaign helping singles combat loneliness and go on COVID-19 safe dates this autumn. The initiative features an in-depth video where Dr. Murthy provides best practices and guidelines for dating this cuffing season.
The video includes tips and insights regarding users’ biggest questions surrounding COVID and dating, varying from when it’s safe to kiss someone to what to do if you feel sick.
Surgeon General Vivek Murthy said in the release: “The pandemic has given us an opportunity to have a conversation, as a society, about human connection and how important it is. A lot of people have struggled with loneliness and isolation during this time, but it’s important to remember that you are not alone.
“Our relationships are as important as ever, and we don’t have to give up on dating or relationships. There are tools to help make dating safer during the pandemic, and with open communication with your partners, you can still pursue those relationships, helping to make sure that we are healthy, strong, and happy during this pandemic and long afterward.”
Over 18 months into the pandemic, COVID-19 safety continues to be a priority for daters. In a Hinge survey, a majority of users shared how it’s important to agree on pandemic safety habits with a match. Additionally, in line with the upcoming ‘cuffing season’, 79% of users are looking for a relationship right now.
Justin McLeod, founder and CEO of Hinge, added: “As the COVID-19 pandemic continues, finding and building meaningful relationships is more important than ever. We are honoured to work with the Surgeon General on tackling loneliness and empowering daters with the best information to go on dates this fall.”
The campaign is the latest effort from Hinge to encourage additional safety measures amongst singles post COVID-19. In June, Hinge gave users the option to share their vaccination status on their profiles.
By partnering with the Surgeon General, Hinge aims to provide the most useful and accurate information for daters as they pursue relationships this year.
Visit Hinge’s ‘Pandemic Dating’ webpage here.