Hinge is set to ditch the requirement for its users to login over Facebook, marking a departure from its original USP that it connects singles through their Facebook friends.
The change will come into effect on June 5th on Android and June 12th on iOS.
People are beginning to “move away from Facebook and onto other platforms,” says Founder and CEO Justin McLeod, speaking to TechCrunch.
Hinge’s proposition is that it can match users in a more meaningful way by connecting them with people who are only two or three degrees of separation apart.
The change may see the platform begin to rely more on its detailed user profiles to convey a serious tone.
Pew Research found in May that teens are ditching Facebook in favour of YouTube, Snapchat and other services.
Bumble also dropped its Facebook login requirement recently.
Louise Troen, Bumble’s VP of International Marketing and Communications said: “Many of our users and prospective users asked for an alternative registration method.
“As always, empowering our users to make connections is our number one priority and we wanted to continue to ensure our users felt safe while doing this.”
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