Ad blocking has fast become one of the most contentious issues in tech, with publishers and marketers trying to predict what its influence will be over the next few years.
In an effort to unpack this complex issue, next month TUNE is hosting a webinar that will see industry leaders grapple with the topic.
TUNE will be joined by Tom Goodwin, SVP of Strategy and Innovation at Havas Media, Roi Carthy, Chief Marketing Officer at Shine and Steve Chester, Director of Data & Industry Programs at the UK Internet Advertising Bureau.
The webinar will look at how mobile ad blocking has increased three-fold over the last three months, with more than 70% of mobile users either blocking ads or interested in downloading an app that would.
The online talk will cover:
- How ad blocking and limit ad tracking affect the mobile experience
- Which smartphone users are installing ad blockers and why
- How ad blocking will challenge — and potentially improve — advertising as we know it
- What marketers can to do respond
The hour-long talk is being held at 11:00 AM Pacific Daylight Time on Monday 9th May.
To watch the webinar, entitled “Immobilized: Is Mobile Ad Blocking the End of Mobile Marketing?” you can sign up here.