LoveAgain.com has just launched a new campaign after a study of its users found that younger people reported higher levels of loneliness compared to older generations.
The campaign seeks to raise awareness and offer support to those who suffer from loneliness.
The dating company is asking people to share their experiences and stories of loneliness, and how they managed to deal with it, using the hashtag #LonelinessFeelsLike.
The campaign stemmed from LoveAgain.com’s October survey, which asked 523 singles to reveal how they perceived their levels of loneliness.
Perhaps the most surprising finding is that those from younger age groups reported higher levels of loneliness.
Of those asked, 73% of men and 83% of women aged 18-30 said they considered themselves a lonely person, compared to just 47% of men and 36% of women aged 50+.
Of those aged 31-40, 61% of men and 72% of women said they considered themselves in the same state, with 59% of men and 36% of women aged 41-50 saying the same.
LoveAgain.com also reported that men aged 18-30 felt the most comfortable with saying they felt lonely to the people around them.
However, 72% of men in the same age bracket said they couldn’t express their feelings of loneliness to the people close to them, compared to 40% of men aged 50+.
In addition to this, both men (67%) and women (63%) aged 18-30 said they would not discuss their loneliness with anyone – compared to 51% of men and 53% of women aged 50+.