A new survey from Matrimony.com has discovered the majority of Indian women look for total equality in a relationship.
Out of the 1,000 women who contributed to the research, 90% said all roles in a marriage should be shared equally – such as housework and cooking. 74% expressed they wanted both partners to have the same amount of input when it came to raising children.
India is regarded as a traditionally conservative society, but the female participants also wanted to retain their independence. 64% would not change or give up their religion if their husband told them to.
Matrimony CEO Murugavel Janakiraman said to The Times of India: “The progressive girls of today are very clear about their choices and it’s our endeavour to understand customer expectations and offer services that are relevant to their aspirations.
“The survey insights help us understand the aspirations of young women, improve our product and enhance the customer experience.”
Tinder is testing a feature called ‘My Move’ in India to try and give more control to its female users. Women can turn the feature on if they want to send the first message and stop unsolicited attention.
Taru Kapoor, Tinder’s India General Manager, explained the feature was initially being tested in India because women face many barriers when dating and they want to try and level the playing field.
Bumble is also launching in India with the aim of giving women the ability to make choices for themselves in all aspects of their lives.
Matrimony.com has just announced that Sushanth Pai is joining the company in mid-December as the new CFO.
Read more here.