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MTV Is Launching New Celebrity Dating Show Single AF With Social Media-Focused Roll-Out

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A new social media-based celebrity dating show is being launched this summer by MTV International.

Called Single AF, the show will start its roll-out on MTV’s social media accounts on Facebook, Twitter, Instagram and Snapchat.

This initial social media-focused launch will precede the planned November start for the regular series, according to Variety.

Participants include Irish pop stars Jedward, Teen Mom contestant Farrah Abraham, Geordie Shore’s Marnie Simpson, Elliot Crawford, Courtney Act and Casey Johnson.

According to MTV International: “Single AF will take celebrities on a live social quest for love around the world that fans can follow and weigh in on over social.

“The catch? The singles must be up for anything and willing to play the dating game ‘the MTV way’.”

The show is from Gobstopper TV, an independent production company based in London that has previously produced shows like Show Us Ur Phone, which launched on MTV’s Snapchat in September 2016, and Just Tattoo Of Us.

The social media rollout starts on 26th June and ends 11th July, and can be followed @MTVsingleAF and with #MTVsingleAF.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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