Nasdaq Analyst Considers Bumble Threat to Match

internet

A piece in Nasdaq written by analyst Leo Sun has considered the extent to which Bumble presents a threat to Match Group.

It looks at the threat Bumble poses from a business standpoint, only mentioning the ongoing IP disputes between the two companies early on.

Tinder is quiet about the size of its user base, but it has been downloaded hundreds of millions of times on iOS and Android.

Sun estimates that the app has over 50 million monthly active users, noting that over 3.5 million are paid subscribers. This may be conservative – the 50 million stat is from 2014-15.

Tinder brought in “at least” $141 million in revenues last quarter, a figure which is rising quickly. Match Group expects $800 million in revenues this year.

Bumble has 40 million users, with over 1.5 million subscribers. Whitney Wolfe Herd’s app is reportedly on track for a revenue run rate of $200 million this year.

Should Bumble continue to pursue an IPO, the additional funding may help it to rival Tinder in many markets.

Both apps are in the process of entering India, with Tinder testing its Bumble-esque ‘My Choice’ feature in the country.

The piece concludes that Bumble “is a worthy adversary that’s run by Tinder’s co-founder and former employees.

“(…) If Bumble proceeds with an IPO, Match investors should keep a close eye on its growth rates to see if Tinder can maintain its lead.”

Read more here.