New Meet-Up Dating App Tonight Launches On iOS

A new dating app, Tonight, has been launched on iOS.

The team from Whim dating app launched Tonight after Whim users found it too difficult to plan ahead to meet up with their matches.

Founder & CEO, Eve Peters said: “Planning ahead was hard for people.

“With our culture becoming more and more spontaneous, asking what nights are you free for dates this week … was stressful and overwhelming.”

Tonight means two people can show interest in each other, and the app will try to set them up on a date with no message required.

Users will not need to plan in advance, and they can sign on when they’re free for a date that evening.

If the two users who have matched are both free, the app will give you a place and a time to meet up.

You have to sign in before 6pm to get a date that evening, and if users do not go they are then penalised and will be eventually removed if it continues.

Tonight is also different to other dating apps because its users have to scroll down a list of potential matches and hit a heart button if they like them, instead of swiping left or right.

Peters added: “Everything we’ve built in here is not optimising for matches or swipes.

“Our most important KPI is date success rate — the number of people who get a date, divided by number of people who tried to get a date.”

The app and the push notifications have a ‘chatty’ style for users to be walked through.

Tonight is free to use and it is launching in New York first.

Read more about Tonight here.