OkCupid Releases Major Product Updates For 2022

OkCupid has announced a number of new product updates for 2022. The dating giant, under the Match Group umbrella, announced the new features after their financial results for Q2’22 were released.

The new features are:

Cupid Picks

“Our famous algorithm matches you with people you’re compatible with — based on your preferences, their preferences, and the questions you’ve answered in common. But our new Cupid’s Picks feature takes it one step further, finding you people you’re not only super compatible with, but you’re more likely to match with, too. Your Cupid’s Picks are refreshed daily so you know you’re getting the top people for you right now with each new batch.”

OkCupid Now Available In Nine Languages

“Love knows no bounds…but being able to use OkCupid in your language of preference certainly makes things easier! OkCupid has been available in English, French, Turkish, and German — and now we’re proud to also be available in Argentinian Spanish, Chinese Traditional, Dutch, Swedish, and Indonesian. Daters with their devices set to any of these languages can now view questions, conversations, notifications, and every part of the app in their preferred language.”

Conversation Starters

“You have a match, congrats! Now what? We’ve gotten lots of feedback from daters that deciding how to break the ice with a new match can be tricky. Our brand-new feature takes the guesswork out of it — now when you match, we give you some top-performing icebreakers as suggestions so it’s as simple as one click. Or if you want to make it a bit more personalised, when you match today you also have the option of scrolling back through your match’s profile. This way, you can find something you have in common — maybe they have a photo with a dog and you’re a dog lover too, or they wrote in their profile they need travel tips for Portugal and you’re an expert — and message them about that. Whatever you choose, don’t wait to make a move. This feature is currently available on Android, and is coming to iOS soon.”

Chat Reactions

“Don’t want to share your phone number with someone you’ve never met before? We get it, and we don’t think you should, either! That’s why we’ve just launched chat reactions so messaging on the app feels more like texting than ever. React with a 😍😂😉🔥😢👍 or ❤️ depending on your mood, and keep your conversation on OkCupid until you feel fully comfortable.”

LGBTQ+ Definitions

“After hearing from LGBTQ+ users, we realised there was an opportunity to educate and inform people about the different identities we offer. Now, each of our gender and orientation options include definitions. We worked with the Human Rights Campaign on these definitions to help people better understand what these terms mean, and better serve all our users. Learn more here.”

Photo Messaging

“Another reason to keep your conversations on OkCupid: we’ll soon have photo messaging, too! So don’t just describe the view to your match, send them a photo. But keep it PG, okay? Watch out for this new feature coming in the next several weeks.”

Luke Smith

Luke is the Editor for Global Dating Insights. Originally from London, he achieved a BA in Journalism from De Montfort University, Leicester. An experienced content writer, he enjoys a variety of sports, with a keen passion for his football team, Fulham FC.

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