The Online Dating Association has announced that George Kidd will reprise his role as Chief Executive in April 2018.
Kidd helped establish the ODA in 2013 and was the company’s first Chief Executive. He will now replace Andrew McClelland who left the company at the end of February 2018.
Kidd decided to leave the company in September 2015 to take a different executive role, promoting responsibility in the gambling sector.
He has also been the Chief Executive of The Phone-paid Services Authority, a board member of the Fundraising Regulator and was a Director at the Cabinet Office. He continues to chair the Direct Marketing Commission.
In announcing the appointment, ODA Chairman, Duncan Cunningham stated: “The ODA Board are delighted to welcome back George Kidd. He played a key role in creating the ODA, and in giving the online dating industry a unique presence in the UK. Ensuring that our industry has a representative voice, while building user trust in our services are key to our role moving forward and strengthening our relationships with industry and stakeholders.”
George Kidd added: “I look forward to working with the sector again, building a healthy growing market through a responsible approach to standards and work to ensure it is understood and valued by the Government, regulators, media and others.”
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