Peanut is the ‘Tinder for mums’ app which helps mothers connect and meet.
The new feature uses algorithms to show different trending topics. Topics of discussion include pregnancy, motherhood, sex, food, work and others.
The app’s aim is to match women based on their children’s ages, their life stage, location, and much more.
When two mums “wave” at each other, they then match. This then means that the two mums can start chatting and can use the in-chat scheduling feature on the app to plan a face-to-face meeting.
Co-Founder Michelle Kennedy and Co-founder and CTO Greg Orlowski have recently gained funding from investors such as Greycroft, Female Founders Fund, New Enterprise Associates (NEA) and Ashton Kutcher’s Sound Ventures.
The amount the app has raised in seed funding is unknown.
There are new, rival mum apps springing up, like Mush and Winnie. Kennedy said: “The competitive landscape is completely fragmented, whether using Yahoo Groups or Yahoo Answers, Quora or Facebook Groups. There is not one centralized place that owns this vertical and does so in an intelligent way.”
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