News

Permanent ‘Bumble Brew’ Café and Bar to Open in New York

Whitney Wolfe Herd’s feminist social platform Bumble is set to open a permanent offline space in SoHo, Manhattan.

The café and bar, named “Bumble Brew”, will launch in autumn 2019. During the day the venue will act as a coffee shop, before hosting patrons for wine and small plates in the evenings.

Caroline Ellis Roche, Bumble’s Chief of Staff, said: “Our users want experiences; we know that from our data.” Speaking to Bloomberg, she noted that users would often proceed to local spots after pop-up ‘Hive’ events to continue networking.

Delicious Hospitality will collaborate with Bumble Brew to provide food. Menu items are set to include croissants, farro salad and prosciutto, but “No spaghetti – nothing that would be awkward on a first date”. Prices will be in the $12-15 range.

Bumble filed for the ‘Bumble Brew’ trademark in April, putting in a broad application that would have covered the spinoff brand in many areas:

  • Computer software for the booking of bars, restaurants and accommodation
  • Computer software for the ordering of food and drink
  • Whips, harnesses and saddlery
  • Meat, fish, poultry and game
  • Coffee, tea, cocoa and artificial coffee
  • Alcoholic beverages (except beers); wine; cider
  • Restaurant, bar and catering services
  • Internet based dating services
  • Beer

Ellis Roche also revealed that Bumble will bring Brew to Austin, and potentially to other locations in the future, saying: “Absolutely, this is a concept we want to roll out. We have big plans for Austin as well, but want to wait until we debut our new HQ/campus in 2020.”

New York was singled out as a good first location as Bumble has a strong presence in the megacity. 40% of the app’s NYC users are based in Manhattan.

Read more here.

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769