Plenty Of Fish Founder to Launch Own Wine Brand

Plenty Of Fish founder Markus Frind is preparing to release his first bottles of wine after purchasing a vineyard for CAN$7.2 million in 2017.

He partnered with esteemed winemaker Eric von Krosigk for his latest venture at the renamed Frind Estate Winery, a 13 acre property situated in the popular viticulture area of Okanagan Valley, British Columbia.

Frind has also bought a nearby 300 acres of hilly grazing land which he plans to turn into terrain suitable for grape growing. This, combined with other purchased land, will total approximately 800 acres; 8% of the total vineyards in British Columbia.

Talking to The Globe and Mail, Frind explained: “[My business] will be a serious winery, one of the biggest in B.C. There’s a large opportunity to build a very big business here, certainly a very profitable business.

“The trick is getting to scale and getting the brand built. Everywhere you look there’s just more opportunity spawning all over the place.”

Match Group took over Plenty Of Fish in 2015 for US$575 million. The deal was one of the biggest online dating acquisitions of all time.

Since then, Frind created his own investment firm, Frind Properties, which focused on investing in real estate, public market equities and private equity.

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