Polling Researchers Claims ‘Tinder Singles Uniquely Poised to Determine’ USA Presidential Election Winner

A recent study has suggested young single voters who recently used a dating app could have a significant influence on who wins the US presidential election in November. 

A survey from polling firms Global Strategy Group and Tunnl showed data about the attitudes of young single voters using dating apps after President Joe Biden announced he will withdraw from this year’s presidential race. 

The 81-year-old is currently finishing his first term as the 46th U.S President after beating Donald Trump in 2020.

Trump is seeking to reclaim second-term residency in office as the Republican nominee after winning the election in 2016 and serving four years. 

He could face Vice President Kamala Harris after she has been heavily endorsed by many such as Barack and Michelle Obama as well as Biden himself. 

The bipartisan study revealed data about these young single voters, and coined them “Tinder Singles”, to help explain attributes about this “more persuadable” demographic. 

Findings showed 80 per cent of Tinder Singles say that politics are important to their personal identity, compared to just 59 per cent of young, voting-age Americans not on Tinder.

The study also shows that the gender gap among Tinder singles is growing, with young, single women drifting further from their male counterparts politically. While Tinder Singles females are more likely to identify as Democrats or liberals, results reveal nearly half of them admitted they might not vote in the November election. 

Young, single women in particular are disillusioned with the political process, with 58 per cent believing politicians are more likely to ignore them.

Notably, issues specifically around reproductive rights have emerged as a critical deal-breaker, especially for the group of young women seeking a reason to vote, with 30 per cent citing abortion and reproductive rights as a top deal-breaker issue. Addressing these concerns and issues is key for any campaign.

Researchers wrote: “One out of every seven voters has used Tinder in the last year. Like ‘Walmart Moms’ and ‘NASCAR Dads’ before them, Tinder Singles are uniquely poised to determine the outcome of this election…

“Tinder Singles represent a dynamic and influential group that could shape not only the election this November, but the political landscape for decades to come. The high engagement of Tinder Singles, combined with the possibility of this voting bloc sitting out makes them key to any successful campaign. 

“Their engagement, persuadability, and distinct concerns mandate that this cohort be a critical focus for campaigns. In order to secure Tinder Singles’ votes, or ensure that they vote at all, candidates must listen to and address their concerns. In an election as closely contested as this one is shaping up to be, the Tinder Singles’ votes could very well be the deciding factor that will determine who wins and who loses.”