S’More Introduces Blurred Video Calls Ahead of LA Launch

S’More is launching a new video feature with an added level of security to maintain its values of personality before physical attraction.

Each users’ video will be blurred for the first two minutes of the conversation so they can feel comfortable getting to know each other. If both participants are enjoying the interaction, their stream will unblur as they continue the call.

CEO Adam Cohen Aslatei said in a statement: “With video dating, women often express feeling uncomfortable with existing technology because it feels too invasive and unsafe.

“S’More completely changes the experience, removes the risk, and makes the process fun and exciting. If a user isn’t enjoying the conversation, they can end it before ever seeing (or being seen) by the other person. Blurred videos also encourage longer conversations, and provide an added sense of security.”

The dating app has quickly grown in popularity in New York, Chicago, Boston and Washington DC, as users have enjoyed the comfort of matching and interacting without showing pictures of themselves.

S’More is now officially launching in Los Angeles, its fifth active city.

Earlier this month, the startup introduced a new distance-dating feature so singles could match with people all over the country. This feature was created after company data showed a large number of people were signing up from outside the active cities.

To celebrate the Los Angeles launch, S’More is inviting Sutton Stracke from ‘The Real Housewives of Beverly Hills’ to take part in its weekly Instagram show ‘S’More Live Happy Hour’.

Visit the S’More website here.