Snap Interactive has just hired digital ad agency Krush Media to oversee the performance of its video portfolio’s advertising.
Krush Media will represent Snap’s video properties Paltalk, Camfrog and Tinychat to ad agencies, programmatic trade desks and ad networks.
With the partnership, Krush Media will also oversee ad operations and yield management to help optimise SNAP’s monetisation efforts across its portfolio.
Jeff Chi, the co-founder and COO of Krush Media, said: “SNAP has a history of building successful applications that attract millions of unique users, and our team of digital advertising specialists will work to generate the highest revenue per visitor.
“SNAP’s properties have an impressive reach, creating very targetable display, video and native ad inventory across mobile and desktop for our ad clients. We are also excited to help SNAP analyze its valuable inventory to provide more appropriate and relevant advertising to its users.
“Krush Media excels at driving the most significant revenue uplift possible for our publisher clients, and we are confident this new partnership with SNAP will substantially improve SNAP’s financial results.”
Having owned and run several popular social apps including ooVoo over the past few years, Krush Media expanded its digital advertising offering this July, entering the traditional and programmatic ad space.
Snap has a combined database of tens of millions of registered users from 180 different countries around the world.
Snap CEO Alex Harrington said: “We have an extensive inventory of addressable advertising space with millions of users active on our properties but have not built internal expertise in maximizing the advertising revenue opportunity.
“We believe Krush Media has the expertise to broaden our advertisers, improve our inventory utilization, and increase our eCPMs.”
In April, Snap added microtransactions to its video platforms, part of its 2017 strategy to build the reach and monetisation clout of its video portfolio.
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