Snapchat is reportedly working on a developer platform that will allow other apps to integrate its service into their product.
The platform, called ‘Snapkit’, will allow users to log in to other apps using Snapchat, use their Bitmoji avatars, and post directly to Snapchat.
Snapchat collects significantly less personal data than Facebook, so the login option may help users to better control their information on third party sites.
The AR-enabled camera may also be a strong offering – it presents itself as an alternative to new apps building an AR tool from the ground up.
Bitmoji third party integration comes ahead of Facebook Avatars, Facebook’s clone that is rumoured to be an upcoming release (the technology is already coded into Facebook’s Android app).
A number of app developers are said to already be in discussions about integrating Snapkit.
The move marks a departure from Snapchat’s historic reluctance to involve itself with developers – in the past it has emphatically denounced apps which used its data.
The terms of service still read: “You will not use or develop any third-party applications that interact with the Services or other users’ content or information without our written consent.”
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