The Meet Group, umbrella for Skout, MeetMe, LOVOO and Tagged, had announced the rollout of LOVOO Live in Spain and Italy.
Live is LOVOO’s video streaming feature. Users can broadcast from anywhere at anytime, creating a new avenue for connection.
“We are pleased to continue rolling out livestreaming video to the LOVOO audience, building on our previous launches in Austria, Switzerland, and France with this expansion to Spain and Italy,” said Geoff Cook, CEO of The Meet Group.
“We are progressing ahead of schedule, and we expect to bring Live to Germany, LOVOO’s largest country, later this summer.”
“Alongside our ongoing progress in Europe, we continue to see solid performance from Live on MeetMe and Skout, with Tagged Live showing signs of starting on a similar trajectory.
“As a combined portfolio, just last week we hit a new record high of 20 million minutes spent in Live in a single day, up 37% over our highest day in the month of March.”
Florian Braunschweig, co-founder of LOVOO and GM Europe for The Meet Group, adds: “We believe LOVOO Live’s early success is confirming that livestreaming has become important in the context of meeting new people and forming genuine relationships.”
“We’re already seeing the average Live viewer watch more than 15 minutes per day, and approximately 2% of them are rewarding broadcasters with gifts for creating content that they value and a real feeling of connection.”
Earlier this month, Badoo announced it would drop the ‘swipe’ and refocus its efforts on video streaming.