A new report reveals where different dating services are most popular in the US, and which demographics are most likely to be using them.
Advertising and audience measurement company Quantcast looked at 480,000 searches from 6th January to 5th February 2017, to find out which dating apps are most popular across America and who is using them.
The results correlate the popularity of different dating apps with various geographical areas.
For example, Bumble was found to be the most searched-for dating app in the east coast states of Massachusetts, Connecticut and Maryland.
However, Grindr was most popular in west and north eastern states.
Perhaps surprisingly, Maple Match (an app that matches American singles with people in Canada) was the most searched platform in Washington and Oregon, whereas Catholic Match received the most searches in Kansas and Louisiana.
On a broader level, Plenty of Fish was found to be the most searched-for app across the whole of the US, with swipe-based app Tinder coming in just behind.
Quantcast also looked at who is most likely to use various dating apps, based on gender, age, education, income and interests.
The results show that more men searched for Tinder, Grindr, Plenty of Fish, Coffee Meets Bagel, Match, Happn, Maple Match and JDate, whereas women tended to look at OkCupid, eHarmony, Catholic Match and Bumble.
Tinder, Grindr and Plenty of Fish are apparently most likely to attract men aged 18-34 who earn less than $50,000 and have an interest in video games.
Coffee Meets Bagel, on the other hand, is likely to attract men of the same age who are grad school educated, earn $100,000+ and like discounts and outlets, Quantcast revealed.
To read the full report please click here.
