Tinder Again Tops Highest Grossing Non-Gaming App Ranking

Tinder was the highest grossing non-gaming app in the first half of 2019, according to the latest report from Sensor Tower.

Estimates reveal the dating app brought in a total of $497 million from the iOS and Google Play stores over the past six months, a figure that is up by 32% compared to the same period last year.

Match Group’s Q1 financial results revealed that its flagship product had just under five million paying subscribers.

Sarah Perez from TechCrunch speculates that Tinder’s time at the top might be brief. She referenced an analysis from eMarketer which predicted that the year-on-year growth in the number of people using dating apps could slow to just over 2% by 2022.

The number one non-gaming app by revenue title was previously held by streaming service Netflix. It lost the top spot after dropping the ability to purchase or renew subscriptions in-app at the end of last year, a decision which also appears to have slowed the growth of the entire app industry.

App revenue in the two leading stores reached $39.7 billion in the first half of the year, a 15.4% increase from 2018. However, 2018’s revenue of $34.4 billion was a 27.8% increase from 2017.

Apple’s continues to accumulate significantly more revenue than Google Play, generating $25.5 billion compared to $14.2 billion from its Android competitor.

In April, Sensor Tower published a list of the highest grossing dating apps from Q1. Tinder claimed the top spot, followed by Bumble, Match and Zoosk, with fast-growing startup Hily rounding out the top five.

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