Tinder’s Elie Seidman has been featured in a new interview with Bloomberg Quint in India. Therein, he covers the general appeal of Tinder as well as some regional differences.
The CEO uses the analogy of seeing someone across the room at a party to describe the process of swiping and matching. The excitement of the moment when two users match is a human universal, he says.
He then outlines the “My Move” feature, a toggle which allows women to exclusively speak first. It is currently being trialled in India.
One older feature which is proving popular on the subcontinent is the Super Like, says Seidman. Indian women reportedly use Super Like functionality more than women in other geographies.
This might tell a “wider story” of women wanting to control their experiences when online dating, it is suggested.
Seidman adds that India is Tinder’s most successful market in APAC, noting that the app is the second highest grossing in the country.
Speaking in Korea recently, he observed how some Asian consumers are using the platform to make more platonic connections.
In May, Global Dating Insights is heading to Singapore for our first ever APAC conference. Speakers include Matrimony.com, Spark Networks and The Meet Group. Find out more here.
Find the interview here.