Tinder has partnered with the Tourism Authority of Thailand (TAT) to promote domestic tourism to its community. It’s hoped that the campaign will encourage people to spend money within the country and boost the local economy.
Titled ‘The Single Journeys’, the promotion will advocate nine specific locations and consist of individual events through December and January.
The first one kicks off on 20th December, where single tourists can take a river cruise to visit nine holy temples, while also meeting potential partners onboard.
For singles who prefer a more energetic atmosphere, Tinder and the TAT are hosting a secret island party at Koh Khai in Phuket. The exoctic gathering is taking place on 9th January in the new year.
Thapanee Kiatphaibool, TAT’s Deputy Governor for Tourism Products and Business, told the Bangkok Post: “Tourism connects people, and some people might end up being lifetime partners. Tourists can also help support tourism and the economy during tough times.”
Tinder is also expanding its marketing efforts in other Asian countries. Earlier this month it launched its first localised brand campaign in Vietnam, starring local popstar and actress Miu Lê.
The advert promotes Tinder as a friend-finding service, not just a platform for romantic connections. Miu Lê uses the app to find someone to talk to, workout with or feature on a new song.
Read more here.