A Tinder spokesperson revealed this week that the dating app has concluded the filming of its first ever television series. The production sees Match Group move further towards producing original media content for singles.
The story doesn’t revolve around the use of the dating app, instead following an “apocalyptic” narrative with a romantic subplot.
Most of the details are being kept under wraps, but a content strategy, which could include more original shows, will be announced in the “near future”.
Tinder made its first foray into content creation when it started a YouTube channel in November 2014. There, it regularly publishes promotional videos for new features, as well as dating tips from celebrities and popular internet personalities.
This was followed by the release of the online blog Swipe Life at the end of last year. A dedicated team of editorial staff produces written content in a variety of categories relevant to modern daters.
Chinese dating and livestreaming company Momo has also produced its own reality TV series in the past. ‘PhantaCity’ featured some of the platform’s most popular streamers taking part in a talent competition.
A play titled ‘Spending the End of the World on OkCupid’ was produced by an independent theatre company and ran in San Francisco at the start of 2019.
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