Tinder & Grindr Lead Dating App Industry For Weekly Active Users And Engagement
Tinder and Grindr have been named the top dating apps in terms of weekly active users and engagement in a new report into dating app use.
Called “Love in the Time of Apps”, the report by 7Park Data looks at how people are using dating apps and which platforms are the most popular with today’s singles.
This is based on data from 11 apps with the largest user bases across 16 countries.
The report reveals that Tinder and Grindr are top of the pile – Tinder claiming the highest percentage of weekly active users in 2016 (2.1%) and Grindr taking the top spot for app engagement.
In terms of engagement, Grindr users spent an average of 165 minutes (2.75 hours) on the app every week last year, followed by Badoo, whose users spent 68 minutes on the platform every week.
7Park Data also revealed that Tinder is the most popular dating app in 14 of the 16 countries studied, with users in Brazil proving the most active and engaged.
This was closely followed by Australians, who were found to have spent an average of 71 minutes on Tinder every week in 2016.
The report also looked at the number of dating apps people are using, finding that a large proportion of singles are on more than one platform, distilling this data into an informative graph.
According to 7Park Data, a large number of OkCupid users were also dabbling with Tinder and Plenty of Fish in 2015 – 47% also on Tinder and 38% on Plenty of Fish that year.
The number of singles on both OkCupid and Tinder fell in 2016, however, dropping to 41.5%.
Bumble also shared users with rival Tinder – 95% of singles who used Bumble also used Tinder in 2015, this figure falling to 84% in 2016.
These percentages were similar for Happn, 70% of its users also on Tinder in 2015, rising to 79% in 2016.
Looked at in reverse, however, only 3.5% of Tinder users were also using Happn in 2015, according to 7Park, this figure jumping to 7% last year.
To read more and download the full report please click here.
