Tinder has introduced ‘Super Likeable’ in India to make it easier for users to spark a conversation.
The feature was launched yesterday in Delhi NCR, Mumbai, Bangalore and Pune. It will gradually be introduced into other cities soon.
When users come across the Super Likeable card while swiping, they will receive a free Super Like that they can send to one of four AI-picked profiles.
Tinder has also recently appointed RepIndia as a social partner. RepIndia is an independent creative digital agency.
Tinder India collaborated with the company following a multi-agency pitch.
The partnership is intended to help build and reinforce the brand’s social presence through strategic planning and innovative solutions. This is in an attempt to try and increase market penetration and consumer engagement in India.
Watch the ‘Super Likeable’ video below: