Fewer people are signing up to Tinder using Facebook authenticated logins, according to updated data from Thinknum.
In early August, GDI reported that Tinder was the number one app when it came to monthly active Facebook users for the first time ever. However, the latest numbers show the dating app has now fallen to number seven on the list.
This could be due to the recent Facebook hack, although the graph shows that the main decline happened before it was officially revealed.
Furthermore, Tinder officials are claiming that there is no evidence to suggest that users’ Tinder profiles were breached by the hackers.
On the other hand, Bumble has seen a small increase in active Facebook users since the last report, and currently sits at 84th.
Bumble made it no longer mandatory for new consumers to use Facebook authentication in early April. This is perhaps a contributing factor as to why the social network logins have not mirrored the growth that the female-first app has experienced this year.
Although Match Group is often happy to put more focus on its newer platforms, such as Tinder, heritage brand Match.com is slowly increasing its logins.
It ranked 562nd towards the end of September which, despite being far behind the purely app-based platforms, is its highest point since February 2018.
It was recently revealed that Bumble and Match Group were unable to settle their legal disputes privately. They now must do so in court. Any UX changes that come in following the cases could have a very strong impact on these numbers in the future.
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