Tinder is set to launch an in-app currency that users can use to pay for premium services and that they will receive as a reward for good in-app behaviour.
Renate Nyborg, Tinder’s CEO, said: “From a Tinder perspective, we have been talking internally about a Tinderverse, which is more about blurring the boundaries between what is outside and inside the internet.”
The metaverse refers in general terms to the idea of shared virtual spaces that people can access through different devices and in which they can move through digital environments. These spaces can use virtual reality (VR) or augmented reality (AR).
Tinder’s parent company, Match Group, has also discussed a test of South Korean company Hyperconnect, which it acquired this year, in which users can know each other as avatars and engage in audio relationships at virtual dating venues.
Tinder currently offers a number of membership packages above and beyond the free basic version. The options available are Tinder Plus for £38.99 a year, Tinder Gold for £58.99 a year, and Tinder Platinum for £77.99 a year, all offering a range of upgraded services including unlimited likes, prioritised matches, and a global passport to match around the world.