Toffee, the UK-based dating app for the privately educated, is set to appear in a new comedy programme on BBC Two this month.
Hosted by right-leaning comedian Geoff Norcott, How the Middle Classes Ruined Britain explores social division in the wake of the Brexit referendum.
In the first episode, Norcott performs for the National Union of Students, attends a housing protest in South London, and meets a mum who pretended to be religious for two years so her child could attend a prestigious faith school.
The BBC’s description reads: “His journey into the secret world of middle class privilege takes him from the booming gentrification of inner-city Manchester to the upmarket areas of London, where he uncovers the growing phenomena of ‘assortative mating’ – marrying someone of similar background and bank balance.
“There he meets the meets the founder of a new dating app, designed exclusively for the crème of the privately educated middle class”.
Lydia Davis, CEO of Toffee, spoke to GDI in March 2019 about her plans for international expansion. Her platform launched in Australia shortly afterwards, to a raucous media reception, and will land in South Africa, Nigeria and India next.
The entrepreneur was featured in the 2018/19 GDI Power Book for her viral success, pulling in coverage from publications including The Independent, The Telegraph, The Times, Business Insider and The Financial Times.
How the Middle Classes Ruined Britain airs at 9pm Tuesday, 23 July on BBC Two.
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